Haven’t posted here in awhile, but I’m going to do so on a much more regular basis going forward, considering blog content is now going to be an offering for Inner Circle subscribers.
Huh?
Yeah, I know. Part of
the reason I haven’t been posting is because I’ve been caught up in developing a
marketing campaign strategy for Interstate Island, through a stellar program
developed by the guys at “Modern Musician” for, well, modern musicians. I thought it interesting that Sheryl Crow
posted something recently complaining that no-one buys music anymore… yes Sheryl,
in this age of streaming, that’s what life will be like in the 21st
century and beyond.
Recording artists now need to get very creative when it comes
to developing pathways to sustain careers in this industry. And that’s extremely important, because without
those pathways to support the development of new music, there will be no more new
music. It ultimately comes down to the establishment
of a new covenant between artists and listeners… artists will do their best to continue
creating the kind of music listeners want to hear, and listeners will do what
they can in order to support those efforts.
That new bond can manifest itself in a variety of different
ways, but where I think it significantly benefits listeners is that they will
now have access to artists in ways that were simply never possible before. In the 70s, Elton John would release a new
album, and within a few weeks, millions of people paid roughly $10 for the
right to hear it whenever they wished.
But… if you could go back to that time and ask a fan what it was like to
connect with Elton on an internet livestream, or spend a week with him on a
luxury cruise – what would that fan say?
(Spoiler alert: she’d say, “what’s the internet”?)
So, yes, as everyone knows, times have changed dramatically –
in some ways that have presented a great many challenges for creators, but also
in others that present amazing opportunities for artists and listeners to
connect in ways that were never possible before.
Stay tuned, my friends...